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Tony Huynh
PLUTO LAUNCH
OBJECTIVE
To drive sales for the Pluto MOVA Mini, a product that has been highly requested by MOVA fans and enthusiasts since the release of the MOVA Space line.
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MY ROLE
Brainstorm concepts for the campaign, design and write copy for marketing assets (email, social media posts, landing pages), and implement paid social media ads.
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STRATEGY
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Release the new product to a VIP list composed of all fans who have expressed interest in the product and/or have purchased previously from the MOVA Space line. The goal is to create a feeling of exclusivity for these customers
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Launch the new product to the general public three days after the VIP launch
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Run Facebook ads to bring visitors back to the website and purchase







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VIP email campaign generated a 38.6% open rate and 14.7% click rate, a new high for the company's email marketing campaigns
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The new product became the most popular product on the MOVA website during its release month
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The Pluto product page had a conversion rate of 4.78%
RESULTS
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