Content

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Tony Huynh

Developing impactful content across all touchpoints

I'm a wordsmith at heart, with a knack for turning complex topics into engaging copy that drives brand awareness, thought leadership and customer engagement.

I've produced a portfolio of breakthrough content across various industries and channels — with a special emphasis on website messaging, SEO, and multichannel content campaigns. I also have experience in:

End-to-end blog writing, editing, and optimization
Content strategy and development
Blog management
Brand editorial guides and messaging frameworks
Personalizing content for different buyer personas and funnel stages
UX/in-app copy
Email marketing, nurture and testing
Social media management

Brands I've written for

Selected work

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Pacaso

Website copy optimizations

Industry: Real estate / Proptech

Goal: Update copy on learn page to speak to brand benefits and appeal to target buyers

Result: 2x boost in CVR

Pacaso

Email newsletters

Industry: Real estate / B2C

Goal: Refresh weekly consumer emails with new copy focused on brand lifestyle

Result: Increased average open rate by 10%

See sample email

Miva

Gated content

Industry: SaaS

Goal: Create a whitepaper strategy to target growing number of CBD online sellers

Result: 50+ leads (#6 lead driver in 2019)

Read whitepaper

Casper

Blog & infographic

Industry: Direct-to-consumer

Goal: Create research-backed content to build client's domain authority and promote brand

Result: 40 links, including Health Digest

BigRentz

SEO-driven blog

Industry: Construction / B2B

Goal: Target relevant keywords and boost client's organic blog traffic

Result: #1 on Google for 'types of forklifts'

Housecall Pro

Thought leadership campaign

Industry: Field service software (B2B)

Goal: Create a piece of content to promote to press and build client's domain authority

Result: 150+ MQLs, 5K+ views, 10+ press mentions

Additional copy

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