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Tony Huynh

Crafting impactful brand messaging and content

I'm Tony. I'm a wordsmith at heart, with a knack for turning complex topics into compelling content for growing companies and startups. I've produced a portfolio of successful copy across various channels — with an emphasis on long-form content aimed at lead generation and brand-focused copy on website and email touchpoints.

Brands I've written for

Selected work

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Pacaso

Website copy optimizations

Industry: Real estate

Goal: Update copy on learn page to speak to brand benefits and appeal to target buyers

Result: 2x boost in CVR

Pacaso

Email newsletters

Industry: Real estate / B2C

Goal: Refresh weekly consumer emails with new copy focused on brand lifestyle

Result: Increased average open rate by 10%

Miva

Gated content

Industry: SaaS

Goal: Create a whitepaper strategy to target growing number of CBD online sellers

Result: 50+ leads (#6 lead driver in 2019)

Read whitepaper

Casper

Blog & infographic

Industry: Direct-to-consumer

Goal: Create research-backed content to build client's domain authority and promote brand

Result: 40 links, including Health Digest

BigRentz

SEO-driven blog

Industry: Construction / B2B

Goal: Target relevant keywords and boost client's organic blog traffic

Result: #1 on Google for 'types of forklifts'

BigRentz

Research-backed survey

Industry: Construction / B2B

Goal: Create a piece of content to promote to press and build client's domain authority

Result: Media placement in CBS

What I do

1 / Content strategy & execution

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2 / Email marketing

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3 / SEO

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Writing Samples

BRAND COPY & MESSAGING

Mobile Commerce - Miva

Platform Overview - Miva

BLOG CONTENT

Pacaso’s new swap feature gives owners more flexibility and ease - Pacaso

"6 Social Media Trends + Tips Sellers Need in Their Online Strategy" - Miva

"15 Science-Backed Tips for Sleeping on a Plane" - Casper

Survey: Can Americans Recognize a City by the Skyline? - BigRentz

GATED CONTENT

The DTC Switch: Your Guide to Adapting, Thriving, and Profiting with a Direct-to-Consumer Model

The No-Greenwashing Guide to Sustainable Ecommerce

VIDEO CONTENT

Merchant Story: Old Whaling Company

EMAIL, SOCIAL, ADS, INFOGRAPHICS, and MORE

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